Why Every Business Should Blog

By Neil Patel

why every business should blog

What’s your favorite piece of social media real estate? A Twitter, Facebook or, perhaps, Google Plus profile?

Although those are great, the very first thing I would start with is a blog. Why? Because companies that blog typically have 97% more inbound links than those that don’t, which means more search engine traffic.

And the stats get even better from there…

  • 61% of consumers have made a purchase based on a blog post that they read.
  • 60% of consumers feel positive about a company after reading its blog.
  • 70% of consumers learn about a company through its blog versus ads.

If those stats don’t convince you to start a corporate blog, maybe this infographic will.

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Blogging is something that I highly recommend you try. It’s so effective that it’s been the key strategy to my success. Just look at KISSmetrics and Crazy Egg…they both have popular blogs that drive tons of sign-ups.

Now that you are convinced to start a corporate blog, here are the steps you can follow to get it to over 100,000 visitors a month.

So, what do you think about corporate blogs?

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