Quick Sprout has everything you need to become a world-class digital marketer. We’ve included it all below.
Threat this page as a syllabus, start at the top and work your way down.
When you get to the end, you’ll know more about digital marketing than most CMOs that we’ve worked with.
Digital Marketing 101
Before you start getting into the tactical stuff, get a strong foundation. The principles from these guides will improve every marketing project you pursue. Considering how fast channels and tactics change in digital marketing, the best way to stay ahead is to have a firm grounding in all the core principles. That’ll help you take advantage of tactics and new channels as they develop.
Starting a Website
Every digital marketing strategy starts with a website. These guides break down exactly how the pros build websites:
Starting a Blog
Blogging is a huge component of digital marketing. We’ve used blogging to drive millions of visitors be month, build email lists of 700,000 people, and get 8,000 leads/month for a B2B SaaS business. Nothing scales and has the profitably like blogging.
E-commerce is a game all its own and can be a fantastic business. All of our best tips are here:
Content Creation and Content Marketing
Blog posts aren’t the only way to build traffic and audiences, there’s so many types of content it’s hard to keep track. While it sems overwhelming at first, that also means there’s tons of options. And where there’s options, there’s opportunity.
Advanced Digital Marketing
After you spend some time wrapping your head around everything outlined above, it’s time to start digging into more advanced digital marketing topics.
Growth hacking might be our favorite discipline within digital marketing, it generates growth using points of high leverage. So you end up getting an enormous impact with relatively little effort.
SEO is definitely not dead. It’s as big as ever and can drive an endless stream of traffic. But it has gotten a lot more competitive than it used to be. All of our pro tips are here:
To build a brand, social media needs to a core part of your marketing strategy. The audiences are just massive. Don’t let this opportunity slip by:
No channel has the immediate impact like email marketing. Whenever I’m trying to come up with a way to get a ton of people to act right away, we go straight to our email list. Once you’ve built one, it’s an absolute goldmine.
What if you could double the number of new customers per month with the same amount of marketing budget? That would completely change your business.
Conversion optimization has that power, it grows your revenue with the same amount of traffic.
Go through these guides and you’ll know more about digital marketing than 99% of the people you are competing with.
Source: Quick Sprout