Home.Barclays: “Is This the Tipping Point?”

By Elliot Silver

Back in May, Barclays announced that it would be moving to a .Barclays domain name from .com “[i]n a move aimed at streamlining customer experience.” It looks like the company made the change very recently, and the financial services company website home page is now found on Home.Barclays. If you visit Google this morning and perform a search for “Barclays,” the Barclays.com url is still the primary domain name indexed for Barclays’ website. When you click the link, you are redirected to the website found on Home.Barclays. I think this will likely be updated very soon, perhaps even today. This

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Source: Domain Investing