Category: Quick Sprout

How to Use A/B Testing to Experiment with These 13 Elements of Your Website

By Neil Patel You’ve done a great job of finding new ways to drive more traffic to your website. But if that traffic isn’t translating into conversions, you’ve still got plenty of work to do. I see this common misconception in my consulting work all the time. Businesses spend much time and effort trying to…



How to Increase Your Brand Exposure in 2018 with Public Relations

By Neil Patel How are you managing the reputation of your company? If you are struggling to find an answer to this question, you may need to re-evaluate your strategy moving forward. There are certain aspects of your brand’s reputation you have control over, e.g., the way you distribute content through your marketing channels and…



How B2B Audiences Engage with Business Content Online

By Neil Patel As a B2B company, you need to learn how to properly market your brand to the right audience. That’s because your target market doesn’t consume content the same way as the average consumer does. Following the habits and trends of a typical consumer won’t help you. This is especially important for businesses…



Use These 10 Tools to Enhance Your Instagram Post Conversions

By Neil Patel Your business needs to have an active presence on Instagram. With more than 1 billion active monthly users, Instagram is officially the fastest growing social media network. According to Sprout Social, 71% of businesses in the United States are using Instagram for marketing. By now, I hope you have your profile set…



The Top 13 Tools to Use for A/B Testing

By Neil Patel To have a successful website, you need to find ways to maximize your conversions. Right now, you might think the layout of your site has an optimal design, but how can you know for sure? The only way to figure this out is to test it. This isn’t something you just do…



How to Improve Your Online Reputation

By Neil Patel Things happen. You made a mistake and did something that damaged your reputation. Maybe you said something that people took as offensive. Or maybe your social media manager tweeted something inappropriate. The delete button doesn’t erase things from someone’s memory. Or maybe your company was the victim of a credit card breach…



How to Avoid Stale Content with These 21 Ideas for Your Upcoming Social Media Posts

By Neil Patel Social media has changed the way we live. As marketers, we need to recognize how our current and prospective customers are utilizing these platforms and use that knowledge to our advantage. Ultimately, you want to be able to convert your social media followers into customers. But this is much easier said than…



How to Communicate with Your Customers Effectively on All Your Distribution Channels

By Neil Patel As a business owner, you need to communicate with many people on a daily basis. You’re used to delegating tasks to your employees and dealing with merchants, accountants, lawyers, bankers, and everyone else who makes your operation possible. Communication skills are also important in your personal life. You need to manage the…



12 Marketing Skills You Need to Survive in the Age of AI

By Neil Patel The time has finally arrived. We’re living in the era of artificial intelligence. It sounds crazy, right? To the average person, artificial intelligence doesn’t seem like a reality of our everyday lives. They associate AI with movies when robots take over the world. While we’re not quite at that point, artificial intelligence…



10 Ways Machine Learning Is Reshaping Marketing

By Neil Patel Advancements in technology are constantly changing our world. This is no secret. As a marketer, you need to have a better understanding of this technology that goes far beyond the latest smartphone release. If you recall, artificial intelligence made my list of the top marketing trends to look for in 2018. While…



How to Become Profitable with Instagram Ads

By Neil Patel I’m sure by now you recognize the importance of staying active on social media to promote your business. Your Instagram marketing campaigns need to be a priority. If you’re not using Instagram to reach your customers, there is a good chance your competitors are doing so. In fact, more than 70% of…



13 Marketing Tips SEOs Can Learn From PPC Managers

By Neil Patel As an SEO expert, you know what it takes to get your content ranked high in search engine results. Depending on how good you are at SEO, sometimes the only results displayed higher than yours are those from PPC campaigns. SEO and PPC are considered to be two very different marketing approaches….



How to Increase Your Ecommerce Product Sales with Shoppable Posts on Instagram

By Neil Patel How often do people visit your website? To be a successful ecommerce shop, you need to rely on website traffic that leads to conversions. That said, the same people probably aren’t navigating to your website every day. Even your most loyal customers don’t have a reason to visit your site on a…



How to Use Lifetime Value to Create a Facebook Audience That Actually Converts

By Neil Patel To survive and stay relevant in the modern era, your business needs to have an active presence on social media. When it comes to social networks, Facebook is king. As of June 2018, the platform had more than 1.47 billion daily active users and 2.23 billion monthly active users. Over 60 million…



Augmented Reality SEO: What to Expect in the Future

By Neil Patel Augmented reality. It sounds like a term that should be used to describe a science fiction movie. But augmented reality (AR) has become a force to be reckoned with in 2018. By definition, AR uses technology to superimpose computer-generated visuals on the user’s view of their real-world surroundings, which creates a composite…



How to Generate Leads with PPC Campaigns for Your B2B Company

By Neil Patel B2B brands need to use a marketing strategy different from that of B2C brands. Some of you may operate as a B2B and B2C company. In this case, you may have already implemented some of the most effective ways to generate leads for your business on the B2C side. However, not all…



How to Improve Your Click Through Rates with Emojis

By Neil Patel Whether you love them or hate them, emojis have become part of our lives and our digital culture. The first emoji was created nearly 20 years ago in Japan. But today, the use of these tiny, animated faces and characters has drastically evolved. They have become so popular that July 17th has…



How to Generate More Profits by Focusing on Your Pricing Strategy

By Neil Patel You can tell a lot about a business by how it sets its prices. Psychologically, consumers are programmed to behave a certain way when they see the price of a product or service. Your pricing strategy can control the entire perception of your brand. It’s similar to the way different color schemes…



How to Generate Recurring Sales by Implementing Subscriptions

By Neil Patel Every business needs to come up with creative ways to drive sales. Sure, you may be doing well today, but how are you planning on making money tomorrow? What about next month or next year? Whether your company sells a physical product or offers a service, the subscription business model is something…



How to Increase Sales by Personalizing the Customer Experience

By Neil Patel Successful brands put the customer first. They monitor their customers’ behaviors and leverage their needs to enhance the buying process. You can also boost your revenue by optimizing the customer experience. If you want to take this concept one step further, you need to focus on one important element that will increase…



11 Ways to Make a Living on Social Media Without Selling a Single Product

By Neil Patel Do you have lots of social media followers? Want to learn how to turn those followers into dollars? Right now, there are people making a living on social media without selling anything. We’ve all seen those profiles of seemingly regular people with tons of followers. It always seems as if they’re traveling…



How to Promote Your Local Business with These 15 Marketing Strategies

By Neil Patel To survive, local businesses need to learn how to adapt to the modern way of marketing. If you are seeing a plateau or decline in sales, it’s time for you to mix up your marketing strategy. Even if your small business is profitable right now, you need to stay ahead of your…



How to Run Contests That Encourage User-Generated Content

By Neil Patel Are you looking for a new way to spice up your marketing strategy? Your current promotions may be effective for now, but you need to mix things up. After a while, using the same marketing tactics over and over again gets stale. Promotional contests are one of my favorite ways to keep…



The Top 10 Principles That Boost Your Website Loading Time

By Neil Patel How fast does it take for your website to load? You may not think about this question very often, but it’s arguably the most important aspect of your site. That’s because 47% of people expect pages to load in just two seconds or less. Failure to meet this benchmark will crush your…



How to Drive More Traffic to Your Website with These 11 Types of Blog Posts

By Neil Patel Those of you who know me know how much I promote blogging. I’ve been doing it for years, and I use blogging as a tool for lead generation. But having a blog has many other benefits as well. Driving more traffic to your website is arguably one of the most important reasons…



13 Ways to Improve Your Engagement Rates on Your Instagram Posts

By Neil Patel Social media marketing has become a necessity for brand survival in today’s day and age. But simply creating profiles on these platforms and hoping the rest will take care of itself is not an effective strategy. You need to be active on social media. While you may have already recognized the importance…



How to Improve the Ranking of Your Business Mobile App

By Neil Patel It’s no secret we’re living in a mobile world. As marketers, we need to recognize that our current and prospective customers are active on their mobile devices. That’s why you need to learn how to optimize your web design for mobile users. But some of you may have taken this one step…



How to Get More Email Subscribers Without Annoying Your Website Visitors

By Neil Patel With so many new content marketing strategies out there today, it can be tempting to look past your email list. After all, how important can it be? To say the least, email marketing is crucial. It needs to remain part of your core marketing foundation. Research shows that 99% of consumers check…



How to Correctly Manage Customer Testimonials to Increase Your Brand Credibility

By Neil Patel Establishing credibility is important for all businesses. There are only so many brand names today that speak for themselves. I’m referring to global giants such as Apple, Nike, and Walmart. In these instances, consumers know those companies are legitimate. But the rest of us need all the help we can get to…



How to Effectively Market Your Small Business on Social Media

By Neil Patel Social media marketing is no longer optional for small businesses in 2018. I see this problem all too often when I’m consulting small business owners. They have this mentality that social media won’t benefit their companies. “Our customers know who we are, and they know where to find us.” Does this sound…



How to Use SEO Tactics to Drive Ecommerce Sales

By Neil Patel The ecommerce industry is a highly competitive space. That’s because the popularity of online shopping is growing at a rapid rate. Last year, retail ecommerce sales surpassed 2.3 billion dollars across the globe. This number is expected to double within the next three years. It’s safe to say that consumers will continue…



How to Design a Checkout Process That Generates High Conversion Rates

By Neil Patel Ecommerce websites live and die by their conversions. For those of you who have a high volume of traffic to your website, that’s great news. But traffic alone doesn’t generate sales. Is your website traffic translating to conversions? There are certain metrics you can use to measure this. Look at your bounce…



How to Increase Profits by Focusing on Customer Retention Strategies

By Neil Patel There’s a common misconception that businesses need to acquire new customers if they want to make more money. Getting new customers is obviously beneficial and can help your business grow. But that’s not the only way to boost your profits. Focusing on customer retention is a much more viable and cost-effective marketing…



How to Provide Better Customer Service by Implementing Live Chat

By Neil Patel It’s no secret that businesses need to prioritize the customer experience. Ultimately, keeping your customers happy will help your business grow and prosper. In fact, 80% of consumers say they’re willing to spend more money to have a better customer service experience. As a business owner, you need to recognize this and…



How to Turn Your Business Idea Into a Startup Company

By Neil Patel Ideas are a dime a dozen. Everyone has them. Some ideas are great, and others could be improved. As an online marketer, I’ve heard countless business pitches from prospective entrepreneurs over the years. While I admire their creativity, just coming up with an idea alone is far from having a viable business…



14 Mobile Trends That Are Dominating 2018

By Neil Patel As we pass the midway mark of 2018, it’s clear that mobile technology is prevalent in our world today. In the past, I’ve told you to keep an eye out for the top marketing trends of 2018. But now I want to take that one step further and narrow that focus specifically…



My Favorite 11 Platforms for Finding Free Fonts

By Neil Patel How important is a font? Surprisingly, fonts can be more valuable than you might believe. Visualize all the places where you see written words on a daily basis. You may not think twice about a font when you see one, but you can always spot a bad font. Choosing the proper font…



The Top 15 Ways to Come up with New Content Ideas

By Neil Patel I write a ton of blog posts for my websites. Writing has become a major part of my life throughout the years. People recognize this and often ask me the same question: How do you come up with these new ideas? Truthfully, writer’s block happens to all of us. Just ask any…



How to Increase the Profitability of Your Nonprofit Organization

By Neil Patel The primary purpose of a nonprofit company is to help a certain cause. These organizations’ missions usually differ from those of traditional businesses. If you operate a nonprofit business, I commend you. It’s great to see entrepreneurs helping other people and providing aid to charitable organizations. But just because your motive for…



How to Turn a Failed Startup Launch into a Success Story

By Neil Patel We all make mistakes. Sometimes these errors are minor, but other times they are grave. You need to learn how to avoid these mistakes. Launching your own business is no easy task. As someone who has helped multiple startups to get off the ground, I know this process firsthand. Things don’t always…



How to Write Marketing Emails That Don’t Get Marked as Spam

By Neil Patel Email marketing needs to be a priority for all businesses in 2018. It doesn’t matter what type of company you have or what industry you’re in. In fact, 89% of marketers named email as their primary method of lead generation. If you are putting more effort into your email marketing strategy, you’ve…



How to Implement a Customer Referral Program That Drives Sales

By Neil Patel As a business owner, you have to keep coming come up with creative ways to attract new customers. But as you know, this type of marketing can be expensive. It’s much more cost-effective to market to your existing customers than to find new ones. Acquiring a new customer is six to seven…



How to Use These 8 Visual Elements to Improve Your Marketing Strategy

By Neil Patel Did you know that 65% of people are visual learners? Furthermore, 90% of information that gets transmitted to the human brain is visual. But if you thought that was crazy, consider this. We process images 60,000 times faster than we process text. Let that sink in for a moment. As you’re reading…



The Top 10 Features of a Successful Mobile Commerce App

By Neil Patel Launching a mobile app is a great way to increase sales for your business. If you already have a live app available for download, you’re headed in the right direction. That’s because your customers are active on mobile devices. It’s more convenient for them to shop from their phones and tablets because…



How to Target Your Mobile Customers with Push Notifications

By Neil Patel It’s no secret that our world is trending in a mobile direction. As a marketer, you need to recognize this concept and adapt accordingly. Your customers are using their mobile devices to consume, so that’s where you need to target them. For those of you out there who developed a mobile app,…



16 Tips for Naming Your Startup

By Neil Patel So you’ve got a great idea for a new business. You took the time to write a business plan for your startup. After long and grueling months of conducting market research, coming up with prototypes, and analyzing your competition, you’re finally ready to turn this plan into a profitable business. You even…



9 Tips to Create Highly Engaging Content

By Neil Patel Anyone can produce content. But content without a purpose is not effective. You need to consider the goals of your content marketing strategy. Ask yourself what you want your audience to do when they consume your content. Whatever that answer is, your content needs to be engaging if you want to accomplish…



How to Get Your First Sale for Your New Ecommerce Website

By Neil Patel Your new ecommerce site has finally launched. Congratulations! Now you have the ability to sell to a huge potential audience. Whether you have a completely new business or an existing brand that just launched an ecommerce site, getting your first few sales can be intimidating. Existing businesses that expanded to the Internet,…



How to Drive Sales with Your Instagram Marketing Strategy

By Neil Patel It’s crucial for businesses to have an active social media presence to survive in 2018. No social media marketing strategy is complete without Instagram. It’s become a top platform for brands, advertisers, and consumers alike. This platform has 800 million monthly active users. And 500 million Instagram profiles are active on a…



How to Improve Your Customer Service with These 8 Ways to Get Feedback

By Neil Patel It doesn’t matter what type of business you have or how long you’ve run it. Your customers are the lifelines of your brand. Whether you sell products, offer services, or a combination of the two, customer service needs to be one of your top priorities. You could have the best product in…



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