By Neil Patel It’s no secret we’re living in a mobile world. As marketers, we need to recognize that our current and prospective customers are active on their mobile devices. That’s why you need to learn how to optimize your web design for mobile users. But some of you may have taken this one step…

By Neil Patel With so many new content marketing strategies out there today, it can be tempting to look past your email list. After all, how important can it be? To say the least, email marketing is crucial. It needs to remain part of your core marketing foundation. Research shows that 99% of consumers check…

By Neil Patel Establishing credibility is important for all businesses. There are only so many brand names today that speak for themselves. I’m referring to global giants such as Apple, Nike, and Walmart. In these instances, consumers know those companies are legitimate. But the rest of us need all the help we can get to…

By Neil Patel Social media marketing is no longer optional for small businesses in 2018. I see this problem all too often when I’m consulting small business owners. They have this mentality that social media won’t benefit their companies. “Our customers know who we are, and they know where to find us.” Does this sound…

By Neil Patel The ecommerce industry is a highly competitive space. That’s because the popularity of online shopping is growing at a rapid rate. Last year, retail ecommerce sales surpassed 2.3 billion dollars across the globe. This number is expected to double within the next three years. It’s safe to say that consumers will continue…

By Neil Patel Ecommerce websites live and die by their conversions. For those of you who have a high volume of traffic to your website, that’s great news. But traffic alone doesn’t generate sales. Is your website traffic translating to conversions? There are certain metrics you can use to measure this. Look at your bounce…

By Neil Patel There’s a common misconception that businesses need to acquire new customers if they want to make more money. Getting new customers is obviously beneficial and can help your business grow. But that’s not the only way to boost your profits. Focusing on customer retention is a much more viable and cost-effective marketing…

By Neil Patel It’s no secret that businesses need to prioritize the customer experience. Ultimately, keeping your customers happy will help your business grow and prosper. In fact, 80% of consumers say they’re willing to spend more money to have a better customer service experience. As a business owner, you need to recognize this and…

By Neil Patel Ideas are a dime a dozen. Everyone has them. Some ideas are great, and others could be improved. As an online marketer, I’ve heard countless business pitches from prospective entrepreneurs over the years. While I admire their creativity, just coming up with an idea alone is far from having a viable business…

By Neil Patel As we pass the midway mark of 2018, it’s clear that mobile technology is prevalent in our world today. In the past, I’ve told you to keep an eye out for the top marketing trends of 2018. But now I want to take that one step further and narrow that focus specifically…

By Neil Patel How important is a font? Surprisingly, fonts can be more valuable than you might believe. Visualize all the places where you see written words on a daily basis. You may not think twice about a font when you see one, but you can always spot a bad font. Choosing the proper font…

By Neil Patel I write a ton of blog posts for my websites. Writing has become a major part of my life throughout the years. People recognize this and often ask me the same question: How do you come up with these new ideas? Truthfully, writer’s block happens to all of us. Just ask any…

By Neil Patel The primary purpose of a nonprofit company is to help a certain cause. These organizations’ missions usually differ from those of traditional businesses. If you operate a nonprofit business, I commend you. It’s great to see entrepreneurs helping other people and providing aid to charitable organizations. But just because your motive for…

By Neil Patel We all make mistakes. Sometimes these errors are minor, but other times they are grave. You need to learn how to avoid these mistakes. Launching your own business is no easy task. As someone who has helped multiple startups to get off the ground, I know this process firsthand. Things don’t always…

By Neil Patel Email marketing needs to be a priority for all businesses in 2018. It doesn’t matter what type of company you have or what industry you’re in. In fact, 89% of marketers named email as their primary method of lead generation. If you are putting more effort into your email marketing strategy, you’ve…

By Neil Patel As a business owner, you have to keep coming come up with creative ways to attract new customers. But as you know, this type of marketing can be expensive. It’s much more cost-effective to market to your existing customers than to find new ones. Acquiring a new customer is six to seven…

By Neil Patel Did you know that 65% of people are visual learners? Furthermore, 90% of information that gets transmitted to the human brain is visual. But if you thought that was crazy, consider this. We process images 60,000 times faster than we process text. Let that sink in for a moment. As you’re reading…

By Neil Patel Launching a mobile app is a great way to increase sales for your business. If you already have a live app available for download, you’re headed in the right direction. That’s because your customers are active on mobile devices. It’s more convenient for them to shop from their phones and tablets because…

By Neil Patel It’s no secret that our world is trending in a mobile direction. As a marketer, you need to recognize this concept and adapt accordingly. Your customers are using their mobile devices to consume, so that’s where you need to target them. For those of you out there who developed a mobile app,…

By Neil Patel So you’ve got a great idea for a new business. You took the time to write a business plan for your startup. After long and grueling months of conducting market research, coming up with prototypes, and analyzing your competition, you’re finally ready to turn this plan into a profitable business. You even…

By Neil Patel Anyone can produce content. But content without a purpose is not effective. You need to consider the goals of your content marketing strategy. Ask yourself what you want your audience to do when they consume your content. Whatever that answer is, your content needs to be engaging if you want to accomplish…

By Neil Patel Your new ecommerce site has finally launched. Congratulations! Now you have the ability to sell to a huge potential audience. Whether you have a completely new business or an existing brand that just launched an ecommerce site, getting your first few sales can be intimidating. Existing businesses that expanded to the Internet,…

By Neil Patel It’s crucial for businesses to have an active social media presence to survive in 2018. No social media marketing strategy is complete without Instagram. It’s become a top platform for brands, advertisers, and consumers alike. This platform has 800 million monthly active users. And 500 million Instagram profiles are active on a…

By Neil Patel It doesn’t matter what type of business you have or how long you’ve run it. Your customers are the lifelines of your brand. Whether you sell products, offer services, or a combination of the two, customer service needs to be one of your top priorities. You could have the best product in…

By Neil Patel So you’re ready to launch a new product. Congratulations. Regardless of your business type or industry, it’s important for brands, both new and old, to be innovative to stay relevant. I know how much hard work you’ve put into this new release, so I want to commend you on that. Whether you’re…

By Neil Patel Are you currently writing guest posts? I see this problem all too often when I’m consulting various businesses and bloggers. They aren’t using guest posts as a lead generation strategy because they don’t see the benefits. That’s because they don’t want to waste time creating content for other websites. These bloggers would…

By Neil Patel No marketing strategy is complete without an effective lead generation strategy. Those of you who are making a conscious effort to generate new leads are on the right track so far. But where are your leads coming from? When you’re running multiple campaigns, how are you able to identify the source of…

By Neil Patel Every brand needs new customers. Those of you who have been in business for a while may be doing fine generating high sales from your existing customers. But that business model isn’t sustainable forever. There comes a point when you won’t be able to grow without new leads. This is especially important…

By Neil Patel How do you get a new customer? It may seem like a simple question, but the answer may be more complex than you think. Sure, you’ve got various advertising campaigns, and you’re generating sales. A reasonable assumption would be that your marketing promotions are creating sales. While this may be partially true,…

By Neil Patel Your B2B marketing strategy will differ from your typical B2C approach. Sure, you may notice some overlap between the two, but for the most part, you’ll need a new plan if you want to target other businesses. Some of you may have companies focusing on other businesses as your primary group of…

By Neil Patel Starting a business is no easy task. Trust me, I know this very well from my experiences founding multiple companies. If you are currently building a startup company, kudos to you for the effort. There is a long and difficult road ahead of you. But if you start with the right foundation,…

By Neil Patel Many businesses seek my advice. Throughout the years, I have seen many common problems marketers and business owners across various industries encounter. But one thing I’ve been seeing frequently lately, so I thought it was time for me to address it. Many brands are focusing all their efforts on getting higher conversion…

By Neil Patel Depending on whom you ask, Millennials have an interesting reputation. Ask their parents, teachers, and employers, and I’m sure you’ll get a different response from all of them. An old Time Magazine cover story labeled Millennials as “lazy, entitled narcissists who still live with their parents.” Truthfully, I think that’s a bit…

By Neil Patel What draws people to your content? In the past, I’ve explained how to write introductions that make the rest of your post irresistible. But before readers can even have a chance to read your intros, they’ll need to click on your headline. Headlines go way beyond just blog posts. This is something…

By Neil Patel I see this problem all the time when I’m consulting businesses. They are getting tons of traffic to their websites, but visitors just aren’t converting. If this sounds like your situation, don’t hit the panic button yet. Look on the bright side. At least you’re having success when it comes to driving…

By Neil Patel If you have been following the latest marketing developments, you know everything is trending in a mobile direction. Consumers are seemingly glued to their phones and tablets. In fact, 77% of adults in the United States own a smartphone. That number is up from 35% in 2011. That’s why it’s so important…

By Neil Patel Those of you who have been reading my blogs for a while know I’m a huge advocate of using visual elements to enhance my blog posts. In addition to being visually appealing, images can actually improve the performance of your articles. That’s because blogs with pictures receive 94% more views than posts…

By Neil Patel Social media is constantly evolving. It’s no longer just a place for your family and friends to share old and embarrassing photos of you every Thursday. As a marketer, you need to learn how to properly leverage these platforms to your advantage. Being active on social media is huge, and it’s absolutely…

By Neil Patel Social media is constantly evolving. It’s no longer just a place for your family and friends to share old and embarrassing photos of you every Thursday. As a marketer, you need to learn how to properly leverage these platforms to your advantage. Being active on social media is huge, and it’s absolutely…

By Neil Patel If your business sells tangible products, you need to have a strong online presence. But with so much competition in the ecommerce space, it can be tough for you to establish your ground. Not only are you competing with local and regional brands, but you also have to deal with international giants…

By Neil Patel If your business sells tangible products, you need to have a strong online presence. But with so much competition in the ecommerce space, it can be tough for you to establish your ground. Not only are you competing with local and regional brands, but you also have to deal with international giants…

By Neil Patel Establishing a strong social media presence is crucial for brand survival in this day and age. No matter what type of business you have, you need to focus on your Facebook advertising strategy. Don’t get me wrong. Other social platforms, such as Twitter, Instagram, Snapchat, and YouTube, are all important as well….

By Neil Patel Establishing a strong social media presence is crucial for brand survival in this day and age. No matter what type of business you have, you need to focus on your Facebook advertising strategy. Don’t get me wrong. Other social platforms, such as Twitter, Instagram, Snapchat, and YouTube, are all important as well….

By Neil Patel Contrary to popular belief, email marketing is not dead. Sure, there are newer content marketing strategies out there today that may seem more appealing. But if you want your business to thrive, you’ve got to have a core foundation for your strategy. Stick to the basics. If you’ve recently launched a startup…

By Neil Patel Everyone has a story, what’s yours? I’m not referring to your life story, although there are times when that can be intriguing as well. Instead, I’m talking about things like how you started your business. What was your motivation? Sure, everyone gets into business to make money, but there has to be…

By Neil Patel Today, your marketing strategy has become more important than ever before. That’s because the Internet makes it easy for consumers to conduct research and discover new brands. With information and other resources so readily available, each business in every industry has competition to worry about. You may have some successful content marketing…

By Neil Patel Today, your marketing strategy has become more important than ever before. That’s because the Internet makes it easy for consumers to conduct research and discover new brands. With information and other resources so readily available, each business in every industry has competition to worry about. You may have some successful content marketing…

By Neil Patel Keep your audience engaged. Engage with your customers. Track engagement. I’m sure you’ve heard all of this before, but what does it actually mean? It’s impossible for marketers to create engaging content without fully understanding what it is. Clicks. Shares. Comments. Traffic. Conversions. What counts as engagement? Well, for starters, it will…

By Neil Patel Keep your audience engaged. Engage with your customers. Track engagement. I’m sure you’ve heard all of this before, but what does it actually mean? It’s impossible for marketers to create engaging content without fully understanding what it is. Clicks. Shares. Comments. Traffic. Conversions. What counts as engagement? Well, for starters, it will…

By Neil Patel It’s a common misconception that you need to always focus on customer acquisition to drive sales and increase profits. I hear this all of the time when I’m consulting with business owners. There are lots of other ways that you can generate more sales. Sometimes all you need to do is make…