By Quick Sprout Editorial Content marketing has arguably become the biggest buzzword in the marketing industry today. It seems like you can’t have a conversation with a business owner who has an online presence without the term being brought up. Every online “expert” claims to hold the secret to content marketing. But the reality is…
By Quick Sprout Editorial It doesn’t matter what type of business you have or what industry you’re in; everyone needs to incorporate email campaigns into their marketing strategy. There’s a common misconception that email marketing is dead. That’s just simply not the case. So for those of you who are struggling with your email strategy,…
By Quick Sprout Editorial SiteGround is one of the most popular web hosting services available on the market today. It’s a safe and reliable way to host your website in 2019. More than 2 million active domains are hosted with SiteGround. One of the reasons why this service is so popular is because they offer…
By Quick Sprout Editorial In order to operate a fully functional ecommerce website, you need to be able to accept payments from your customers. There is no way around this. Your entire business revolves around getting paid. That’s why you starting selling online in the first place, right? To make money. But there are tons…
By Quick Sprout Editorial WordPress is one of the most popular CMS platforms on the planet. In fact, according to a recent study from Kinsta, 33.6% of all websites are powered by WordPress. Furthermore, the platform controls 60.5% of the CMS market share worldwide. That’s the number one ranking position for both of those categories….
By Quick Sprout Editorial Squarespace is one of the most popular website builders available on the market today. It’s a quick, easy, and legitimate way to get a new website up and running from scratch. Anyone can build a website with Squarespace. You don’t need to be too tech-savvy, know how to code, or have…
By Quick Sprout Editorial So you’re ready to build a website but don’t know how to get started. Don’t worry; we’ve all been there. One of the first steps is finding the best website builder to meet your needs based on the type of website you’re trying to create. But if you run a Google…
By Quick Sprout Editorial Blogging is arguably the best content creation strategy for promoting your website. Publishing blogs on a regular basis boosts your site traffic, adds SEO value, generates leads, helps you build backlinks, and increases your internal linking opportunities. Blogging gives your website visitors a reason to keep coming back to your site…
By Quick Sprout Editorial In a perfect world, all of your website traffic would be organic. That’s the most ideal scenario for everyone. But sometimes it can take 6, 12, or even 18 months for you to really notice the benefits from your organic search strategies. That’s not to discourage you. While you should stay…
By Quick Sprout Editorial Creating content is hard work. It takes time, effort, and resources to make landing pages, write blogs, build custom infographics, and create videos for your website. But all of that hard work will go to waste if people aren’t navigating to your site. Creating the content itself is only half of…
By Quick Sprout Editorial I wrote a ton of blog posts. Over the last year alone, I’ve published a minimum of three blogs per week here at Quick Sprout. Some weeks it was even more, at times with multiple posts per day. If you’ve been reading my blogs for a while now, you know that…
By Quick Sprout Editorial SEO goes far and beyond keyword research and building backlinks. There is also a technical side of SEO that will largely impact your search ranking. This is an area where your robots.txt file will become a factor. In my experience, most people aren’t too familiar with robots.txt files and don’t know…
By Quick Sprout Editorial There are so many different elements of SEO. For the most part, all of these various aspects can be broken down into two main categories; on-page SEO, and off-page SEO. The biggest factor of off-page SEO is backlinks. While on-page SEO is comprised of elements like content copy, title tags, meta…
By Quick Sprout Editorial In the past, I’ve shown you how to build links and traffic from link roundups. This strategy involves creating content that will get featured in a weekly or monthly roundup post on other websites. Now I’m going to teach you how to create an expert roundup. What’s the difference between these…
By Quick Sprout Editorial The most extensive and comprehensive introduction to online marketing that you’ll find anywhere. Why We Wrote this Guide? Online marketing moves at the speed of light. To keep up, you need a strong foundation with the judgment to think critically, act independently, and be relentlessly creative. That’s why we wrote this…
By Corry Cummings There’s no ranking factor more important than links. If you want to rank, you need to have lots of links pointing back to your website. As simple as it sounds, a link is not a link. There are variables, such as: relevancy and authority. We have over 30 guides that will help…
By Corry Cummings Quick Sprout has everything you need to become a world-class digital marketer. We’ve included it all below. Threat this page as a syllabus, start at the top and work your way down. When you get to the end, you’ll know more about digital marketing than most CMOs that we’ve worked with. Digital…
By Corry Cummings Quick Sprout has everything you need to become a world-class digital marketer. We’ve included it all below. Threat this page as a syllabus, start at the top and work your way down. When you get to the end, you’ll know more about digital marketing than most CMOs that we’ve worked with. Digital…
By Quick Sprout Editorial In order for your website content to rank, it needs to have links. All too often I see sites spending too much time focusing on building backlinks that they end up neglecting their internal linking strategy. Don’t get me wrong; getting links from other websites is crucial for your SEO value…
By Quick Sprout Editorial In order for your website content to rank, it needs to have links. All too often I see sites spending too much time focusing on building backlinks that they end up neglecting their internal linking strategy. Don’t get me wrong; getting links from other websites is crucial for your SEO value…
By Quick Sprout Editorial In a perfect world, you’d be able to build brand awareness organically without spending a dime. But as you and I both know, the world we live in is far from perfect. There comes a time when every business needs to start running paid advertisements. However, just because you’re paying for…
By Quick Sprout Editorial In a perfect world, you’d be able to build brand awareness organically without spending a dime. But as you and I both know, the world we live in is far from perfect. There comes a time when every business needs to start running paid advertisements. However, just because you’re paying for…
By Quick Sprout Editorial Link building can become a time-consuming process. Sometimes you spend hours exhausting all of your strategies and still fall short of your benchmark target. This can be extremely frustrating. Yet other times, certain pieces of content seem to effortlessly attract links. Before you know it, you might have dozens, hundreds, or…
By Quick Sprout Editorial Link building can become a time-consuming process. Sometimes you spend hours exhausting all of your strategies and still fall short of your benchmark target. This can be extremely frustrating. Yet other times, certain pieces of content seem to effortlessly attract links. Before you know it, you might have dozens, hundreds, or…
By Lars Lofgren Unlike many of the old marketing channels that have enormous barriers to entry, every single business can use digital marketing to grow their business. Even better, the more you put into it, the more you get. If you’re just starting to explore digital marketing, start with our Beginners Guide to Online Marketing….
By Lars Lofgren Unlike many of the old marketing channels that have enormous barriers to entry, every single business can use digital marketing to grow their business. Even better, the more you put into it, the more you get. If you’re just starting to explore digital marketing, start with our Beginners Guide to Online Marketing….
By Lars Lofgren Conversion optimization gives you more customers with the traffic and marketing budget you already have. Even better, once you find these conversion wins, you get to benefit from those wins day in and day out. These are permanent increases to your business. Start with our Beginners Guide to Conversion Optimization which breaks…
By Lars Lofgren Before jumping into specific channels, it’s best to look at social media as a whole. While all the social media channels have their quirks and differences, there’s also a lot of overlap in how you approach them. Should you even be using social media at all? When does it make sense to…
By Corry Cummings Our favorite channel, by far, is content marketing. We don’t have to push people to become our customers, all we have to do is release amazing content and great prospects will come to us. For many us, getting into sales or paid marketing just as appealing as being able to help people…
By Corry Cummings Fundamentally, you need to make money, or you don’t have a business. That’s actually the only true failure in business. No matter what happens, don’t run out of money. Every other mistake can be fixed. As simple as that sounds, there’s a reason why you can find over 90,000 business books on…
By Corry Cummings Google is still the place to find answers to questions. Search engines have changed over the years, and the barrier to entry has gotten a lot higher. When we started, all it took was a ton of content in order to get search traffic. The game has changed. Not only do you…
By Lars Lofgren There is possibly nothing else in marketing more magical than getting a paid marketing funnel to work. Think about it. You put $1 in and you get $2 out. At that point, you’re printing money for your business, getting bigger with every cycle of your paid marketing. Now the bad news, paid…
By Lars Lofgren Retention is the act of getting your members to use your product in such a way that it becomes habitual. That’s why we call them users at this stage. if you retain them then they are literally using your product often. If you are a SaaS company then this means lowering your…
By Lars Lofgren The ability to use the product itself to get new visitors is one of the most exciting aspects of growth hacking. Pulling visitors into the top of your funnel is good, and so is pushing them in, but there is something magical about using the product itself to drive traffic. When done…
By Lars Lofgren Every world-class growth hacker relies on a series of steps in their growth process. We’ve broken down the six core steps below. Define Actionable Goals Everything begins by focusing on a narrow, actionable goal. This is important because a growth hacker can easily have a focus that is so broad it becomes…
By Lars Lofgren Now you have visitors to your product, but that’s the problem. They are just visitors. You’ve found a way to get them to come to your product, but if this is all you do then they will bounce at an incredibly high rate. Your goal is to activate them. Activation is the…
By Lars Lofgren So, you want to get new visitors to your site? There are three fundamental ways to get traffic. No more. No less. You can pull people in, push people in, or you can use the product to get people in. These are the 3 p’s of getting traffic. What’s the difference in…
By Lars Lofgren A push strategy usually involves interrupting the content that is being consumed. You aren’t the tweet they want to read, but instead, you’re the tweet ad that they read on their stream. You aren’t the YouTube video they want to watch, but you are the pre-roll ad that they watch to get…
By Lars Lofgren You’ve launched an amazing product or service. Now what? Now, you need to get the word out. But you’re on a budget and can’t afford the $10K a month to hire a fancy agency and put out press releases. That’s fine. You’re better off executing you’re on strategy or hiring a really…
By Lars Lofgren Human-to-human connections are the heart and soul of business. At the end of the day, you’re dealing with people — your company is solving problems, alleviating pain points, and providing delightful customer experiences. Revenue is something that happens as a byproduct of a sound business model and a positive customer experience. Storytelling…
By Lars Lofgren Connections are the heart of online marketing. Affiliate programs take that concept to the next level. Let’s say that you’re running a company that specializes in shoes. Your customer base knows that you’re a shoe expert but also values your input on other high quality products — like handbags. Maybe your customers…
By Lars Lofgren Consumers think with both their rational and emotional brains. Study after study says that when we buy, it’s for emotional reasons. Logic comes into play when we try to justify the money we have (or are about to) spend — especially when we’re giving into our wants. Here is what one Psychology…
By Quick Sprout Editorial Every website needs to prioritize link building. Regardless of your business type or industry, backlinks help drive more traffic to your website and are great for SEO purposes. So where should you start? Resource pages need to be a major component of your link building strategy. In fact, 56% of webmasters…
By Lars Lofgren There’s many things we can do in order to encourage people to purchase. But if we’re not careful… We’ll push people away. These are friction points, points in our marketing and business that PUSH customers away. In many cases, we don’t even realize it. Friction points are one of the top reasons…
By Lars Lofgren With millions of passionate users, Tumblr is a social media powerhouse that can’t be ignored. Even if you’ve never read a Tumblr blog, I’ll walk you through the steps you need to take to create an awesome Tumblr blog from scratch. I’ll also go over how you can promote your blog within…
By Lars Lofgren Color and visual cues can have a dramatic impact on conversion rates. On Quick Sprout, for instance, the Hellobar — a red bar on the top of the page accounts for 11% of all new leads. The same is true for KimberlySnyder.net — she generates around 20% of her revenue through a…
By Lars Lofgren If you’re running a business or marketing team, you’re probably focused on three key metrics: cost, revenue, and profit (or margin). Your goal is always to minimize costs while maximizing revenues. You may even work with a finance leader to set aggressive growth goals for your company. For many business leaders, pricing…
By Lars Lofgren ClickBank is a minefield of shady offers and over-hyped information products. But within the ebook jungle there are several world-class products that you can promote to your email list or website visitors. I’ll you how to sift through the low-quality junk so that you can find top-notch products that you can make…
By Lars Lofgren Forum marketing might be the most underutilized traffic generation strategy on the planet. Industry forums are a watering hole of potential leads and customers. However, simply creating a signature and leaving generic posts isn’t going to get you a tidal wave of traffic. I’m going to show you how you can drive…
By Quick Sprout Editorial You’ve heard the term tossed around a million times. Content marketing. The phrase seems simple enough, but what exactly is it? Content marketing is just what it sounds like. It’s the process of engaging and growing your customer base through high quality content. Content marketing is an investment. It’s part of…
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