Category: Quick Sprout

How to Write an Actionable Email Newsletter

By Neil Patel Every business needs an email marketing strategy. You constantly need to try to grow your subscriber list so you can engage more and more customers. But what kind of content should you be sending to the people on your email list? Currently, you may be focusing on coupons and other promotions. That’s…



How to Boost Revenue by Optimizing the Customer Experience

By Neil Patel The customer is always right. I’m sure you’ve heard this before as the golden rule of business. But what this rule doesn’t encompass is the customer experience. The saying should be: always put the customer first. You may have certain operations and practices in place to make things easy and cost-effective for…



How to Write Blog Post Introductions That Make the Rest of Your Post Irresistible

By Neil Patel How many people are actually reading your blog posts? It is reported 43% of readers say they skim through posts. If you want people to consume the content you’re writing, get them hooked during the introduction. Take a second to think about the goal of each article you publish. Are you just…



How to Promote Your Event Online Like a Pro

By Neil Patel Hosting an event is a great way for businesses to gain exposure. This holds true whether it’s a holiday or a special occasion for your customers, the community, or your industry. You may want to promote an event even if you’re not hosting it. For example, maybe your company will have a…



How to Boost Conversions by Personalizing Your Website

By Neil Patel Every business has room to improve their conversion rates. If you’re looking for a place to start, analyzing your website is the first logical step. While you may have done A/B testing or used some similar techniques in the past to get a surge in conversions, you can take your efforts one…



How to Write Instagram Captions That Drive Engagement

By Neil Patel Staying active on social media is absolutely necessary if you want your business to be successful. This statement holds true for small, local mom-and-pop stores as well as national chains and global ecommerce sites. Even if you’re not selling a tangible product and just run a blog or something similar, you need…



How to Develop a Customer Persona That Improves Conversion Rates

By Neil Patel Customers are the lifeline and driving force of your business. Without them, you wouldn’t exist. That’s why you need to spend the time and use various resources to develop a better understanding of your customers’ thinking. The idea is to put yourself in your customers’ shoes—their minds, really. You want to figure…



How to Take and Edit Photos Without Hiring a Professional

By Neil Patel No matter what type of business you have, you need to be using high quality images as a promotional tool. You can distribute these pictures across all your marketing channels. Share them on social media profiles such as Facebook, Instagram, and Twitter. Add photos to your website to make it look more…



The Top 9 Marketing Trends to Look for in 2018

By Neil Patel The most successful marketers have one thing in common. They find a way to gain an edge over their competitors. Marketers who can analyze the trends and prepare for the future have the best chances of setting their companies up for success. You don’t want to be the last one to jump…



How to Increase Sales by Mastering the Art of Storytelling

By Neil Patel Nothing keeps someone on the edge of their seat like a good story. That’s why people love to watch movies, read books, and binge-watch television shows. I know we all have that one friend or family member who tells the best stories around the dinner table. But what if there was a…



How to Boost Conversions by Tastefully Implementing Scarcity Tactics

By Neil Patel Increasing conversion rates is essential for every business. Even if your current numbers are satisfactory, there’s always room for improvement. The problem I see is that too many companies are using the same old and boring strategies. Those methods get stale fast, and they don’t entice your customers to change their behaviors….



How to Create an Actionable Drip Campaign

By Neil Patel I know how much time and effort you put into building your email subscriber list. But growing that list is only half the battle. Now that you have a way to contact these subscribers, you need to make sure your messages trigger a response. I’ve seen many companies having success with adding…



How to Use Surveys and Interviews to Generate More Money for Your Business

By Neil Patel Businesses are at the mercy of their customers. The customer determines whether a company thrives, survives, or fails. That’s why you’re spending so much time, effort, and money on various marketing campaigns. Targeting new customers. Trying to retain existing customers. Figuring out how to squeeze some additional profits from your best customers….



How to Ensure Your Company Value Proposition Is Consistent on Every Marketing Channel

By Neil Patel Where can your customers reach you? I’m willing to bet you’re active on multiple platforms in addition to having a website and potentially a storefront location. Those of you who don’t have multiple marketing channels have a separate issue that needs to be addressed sooner rather than later. But for now, let’s…



The Top 20 Elements That Add Credibility to Your Website

By Neil Patel Before you start trying to drive traffic to your website, you need to master one factor. I’m talking about credibility. Without a credible website, you’ll struggle to get more customers and increase conversions. Plus, credibility shows you’re trustworthy. If you’re offering something without a trusted name or brand behind it, people will…



How to Boost Sales by Accomodating the Needs of Mobile Users

By Neil Patel You don’t need to come up with a complicated marketing campaign as a last-ditch effort to increase your sales revenue. All too often I see businesses drastically slash their prices or run other insane promotions, that aren’t profitable, just to get more sales. Don’t get me wrong. I’m definitely an advocate for…



8 Tactics to Increase Sales with Video Content

By Neil Patel All businesses can benefit from more sales. Whether your company is thriving or struggling to get by, a sales surge can help you get more cash in the bank. If your current marketing strategies aren’t working or growing stale, I’ve got a solution for you. Produce more video content. Regardless of your…



How to Squeeze Revenue from Confirmation Emails

By Neil Patel Email is one of the best ways to communicate with your customers. Sending confirmation emails can help establish a stronger relationship with your current clientele. It keeps them in the loop. They won’t have to second-guess whether their order went through or whether an action they completed was successful. That’s why all…



Customer Acquisition Strategies That Won’t Break the Bank

By Neil Patel Getting new customers isn’t always cheap. That’s one of the reasons why I tell businesses to focus on customer retention. With that said, it’s impossible to retain customers if you can’t get them through your doors or to your website in the first place. If you’re a new company without an existing…



How to Create Content More Efficiently with Curation Techniques

By Neil Patel I’ve always said that every website should have a blog. Think about how long you’re currently spending to write a blog post. I’m willing to bet it takes you at least a few hours to create each. Sometimes longer posts take up to six or even eight hours. Where do you find…



Why Websites with Simple Designs Have Higher Conversion Rates

By Neil Patel Typically, when companies look to improve their conversion rates, they focus on their CTA buttons or value propositions. Businesses also like to A/B test certain elements of their pages to see which versions convert the best. Don’t get me wrong: these are all valid ways to improve conversions. But something that’s sometimes…



The Top Customer Engagement Strategies That Generate Sky High Revenue

By Neil Patel In order to run a successful business, you’ll need to do more than just acquire customers. One of the best ways to have a successful customer retention strategy is by creating customer engagement. That goes for all companies across every industry. Whether you have a brick and mortar location in a small…



How Different Color Schemes Can Impact Sales on Your Website

By Neil Patel While most people may not realize it, marketing and psychology are closely related. The most successful marketing campaigns apply customer psychology. On the surface, it’s a simple concept. If you understand how the customer’s mind works, you can use certain triggers to help you generate a profit. One of the most important…



The Most Effective Ways to Generate Leads for Your Business

By Neil Patel To survive, businesses constantly need to come up with new revenue streams. While you may generate plenty of money by improving customer retention by focusing on your existing customers, you’re only getting a small piece of the pie. The companies who focus on lead generation do more than just survive—they thrive. That’s…



How to Create a Highly Effective Value Proposition

By Neil Patel I see people make this mistake all the time. They come up with a slogan and assume it’s an effective value proposition. Yes, slogans are a great way to build your personal brand. It’s a great way to help consumers remember who you are. But slogans are not value propositions. What’s a…



How to Increase Profits by Analyzing Your Competition

By Neil Patel How well do you know your competition? Depending on your industry or location, the market may be saturated with businesses providing the same services or offering the same products as your company does. Not everyone will survive. Sooner or later, one or two companies will separate themselves from the crowd. If you…



How to Increase Revenue Without Acquiring New Customers

By Neil Patel What’s your company’s growth strategy? Businesses need continuous development to get out of a plateau. I’ve spoken to many people about their marketing plans, and most of them are trying to come up with new ways to add more customers. While customer acquisition is great, it’s not always necessary if your primary…



11 Best Ways to Boost Ecommerce Sales Fast

By Neil Patel Whether you’re a new business or have been in business for several years, getting more ecommerce sales will benefit your company. Unfortunately, businesses go through plateaus and declines. These things happen, but don’t get discouraged. If you’re having trouble coming up with new ways to get more customers and increase revenue, I…



How to Run a Profitable Giveaway

By Neil Patel Running a contest or a promotional giveaway is one of my favorite ways for a company to connect with their customers. But like so many other aspects of business, I see too many people doing this wrong. That’s OK – for now. While it may sound simple, promotional campaigns like this aren’t…



The Ultimate Guide to Using Instagram Story to Promote Your Business

By Neil Patel Your company needs to be active on Instagram. Establishing a social media presence is essential for businesses to thrive in today’s day and age. But posting pictures isn’t enough. You need to take your Instagram strategy one step further and take advantage of posting stories to your profile. What’s an Instagram story?…



How to Write Ecommerce Emails That Don’t Annoy the Crap out of Your Readers

By Neil Patel Email marketing is an essential component of every business. But it’s even more important for your ecommerce website. Why? It’s one of the best ways to communicate with your customers. As an ecommerce business, you don’t have the luxury of seeing your customers face to face like you would if you were…



How to Effectively Use Social Proof to Increase Conversions

By Neil Patel Many factors can influence a customer’s decision making. How can you get them to buy products from your company instead of your competition? You have to find a way to influence their opinions. You can achieve this by leveraging social proof. The goal is to create a positive perception of your company….



Everything You Need to Know About Generating Leads on Twitter

By Neil Patel People don’t always associate Twitter with marketing. If you’re not using Twitter to improve your business, you’re making a big mistake. Every year, about 200 billion tweets are sent out. This number is astonishing. With so much competition in the social media space, people may assume that Twitter’s best days are in…



How to Start A/B Testing Your Email Marketing (A Beginner’s Guide)

By Neil Patel It’s important for you to always try to improve your email marketing strategy. The trends continue to change each year, and you need to adapt. If you’re still sending out the same boring newsletter or promotional offer you used 5 years ago, it’s time for you to make some improvements and adjustments….



How to Write a Double Opt-in Landing Page That Converts Well

By Neil Patel It’s always great news for a business when their subscriber list starts to grow. The growing list of subscribers implies that people are interested in your company and you have the opportunity to increase your revenue. But that’s not always the case. People ask me all the time why their bottom line…



How to Leverage Customer Surveys to Skyrocket Your Email List Engagement

By Neil Patel Has your email list come to a standstill? Unfortunately for some businesses, the marketing campaigns designed to grow their email lists don’t always work. The methods grow stale, and businesses have trouble adding new subscribers. If this is happening to you, don’t get discouraged. I’ll show you how to add subscribers and…



How to Build Hype for the Holiday Season as an Ecommerce Brand

By Neil Patel This is a great marketing opportunity for your ecommerce business. You have a small operating window to effectively execute your plan. These are some of the most common days to mark on your calendar during the holiday season: Thanksgiving Black Friday Cyber Monday Christmas Eve Christmas Day New Year’s Eve New Year’s…



How to Build Your Email List Using Facebook Live

By Neil Patel How often do you use Facebook Live video streaming? If your answer is never or not very often, you need to change that. You can use Facebook Live for various marketing campaigns. It can also help you add subscribers to your email list. Leveraging your live video streaming skills the right way…



How to Grow Your Business by Doing Less Work with UGC

By Neil Patel Here’s an idea. Sit back and watch your business grow without spending money or putting in too much effort. Sounds too good to be true? User-generated content, also known as UGC, is an excellent way to promote your business. This promotional concept will help you get customers without spending any money. These…



5 Essential Email Marketing Statistics You Should Check Often

By Neil Patel Email marketing is more than just sending out a message or two to your subscribers every week. You’ve got to analyze data as well. If you’re not checking the statistics, how do you measure the success of each campaign? Look, I get it. There are lots of numbers on the Internet, and…



How to Grow Your Email List as an Ecommerce Brand (A Beginner’s Guide)

By Neil Patel It’s important you recognize the significance of your email marketing strategy. It’s an essential method of communication with your ecommerce customers. Email will probably be your most profitable channel if you nurture it right. Don’t believe me? Activewear brand Rone is able to generate $80,000 in sales during product launch purely from…



How to Create a Customer Journey Map That Converts

By Neil Patel What strategy is your company using to improve the customer experience? Hopefully, you’re taking multiple approaches to enhance your customer service department. Here’s the trick. Are you looking at the customer experience strategy from an internal company viewpoint? Or are you trying to see the customer’s perspective? Journey maps help you get…



Here’s the Process to Help You Consistently Build 7 Backlinks a Week

By Neil Patel Are you familiar with backlinks? If you’re not or if you’re just getting used to the concept, you need to make this common term part of your everyday vocabulary. By definition, a backlink is an incoming hyperlink from one website to another. Anytime a website mentions your name, brand, or company with…



Everything You Need to Know Before You Start A/B Testing

By Neil Patel Do you think your website is performing to its full potential? It’s frustrating if you’re not getting enough clicks and conversions on your website. The layout of your page might be the issue. Think about the goal of your website. The layout of your website should match the goal for your website,…



Should You Jump on the Live Video Bandwagon?

By Neil Patel Social media platforms have evolved. Today, you can do much more than just write posts, comments, upload pictures, and videos. Now you have the option to live stream with your audience. It’s a cool concept, but should you be doing this? Absolutely. People love videos. But you just need to make sure…



9 Simple High ROI Shopping Cart Abandonment Prevention Tactics

By Neil Patel How are you handling your shopping cart abandonment? The first step is for you to track and recognize how many shoppers are leaving items in their carts without finalizing the purchases. If you’re not addressing it, you’re missing out on sales. Take a moment to ask yourself how you can improve the…



How to Create a Content Upgrade That Will Automate Your List Building

By Neil Patel I am a big champion of the power of email marketing. There’s no better way to build a community and nurture a relationship with your audience. It’s hands down the most authentic way to prime your prospects, sell them your work, and grow your revenue. So, when a powerful list-building technique comes…



How Not to Waste Time Generating Leads on LinkedIn

By Neil Patel Lead generation is an indispensable part of business. If you want to have paying customers, you need to gather a reliable stream of leads. That’s the bottom line. But generating leads isn’t as easy as one might think. In fact, it requires quite a bit of finesse and a whole lot of…



How to Vet a New Marketing Channel in 3 Days or Less

By Neil Patel I get this question a lot. “What marketing channel should I focus on?” There are many make or break decisions in business. This is one of them. The thing is, I can’t give you a cut and dry answer. The nature of your business matters. So does the audience you wish to…



How to Kick Your Email List Building out of a Plateau

By Neil Patel Every business owner eventually experiences growth stagnation. It can happen with sales. And it can happen with your email list. I’ve been there. You feel stumped. Your email list isn’t growing. What can you possibly do to kick yourself out of this rut? Well, the exciting news is, you’ve got several options….



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